May was a busy month in Swaziland and particularly for Swazi Trail’s online bookings platform www.swazi.travel.
“In fact it was our busiest month ever,” confirms Swazi Trails company director, Darron Raw, “with 455 enquiries dealt with during the month. More impressively our office team managed to maintain an average response time of only 3 hours, 17 minutes, which is remarkable given that enquiries arrived day and night, and our office is only manned 08h00-17h00. It means during the day they are super-quick to respond.”
Why – you may ask? The month of May is not normally a busy month in Southern Africa.
“Well, its largely because of the Bushfire Festival that happened at month-end,” explains Raw, ” as this annual event has really matured over the past five years and its starting to pull festival-goers from all over the globe.”
Bushfire is Swaziland’s International Festival of the Performing Arts. This year it featured music artists such as Shanti-Lo (Botswana), Antonio Marcos (Mozambique), Tara (South Africa), Tidal Waves (South Africa), Goldfish (South Africa), Oliver Mtukudzi (Zimbabwe), Habib Koite (Mali), The Yale Concert Band (USA), Tonik (South Africa), Gazelle (South Africa), Hot Water (South Africa), DJ Ben (France).
Added to this were numerous performing artists who offered a variety of interactive appearances, such as The Giant Match Association (South Africa), Croc E Moses, D,Bi Young (Canada), Laurent Decol (France), Pedro the Music Man (SA/Spain) and The Tshe-Tsha Boys (South Africa).
This year’s Bushfire was also a year for Swazi Artists to come of age. Local star Bholoja took centre stage on Saturday evening whilst Siyinqaba, Nomzamo, Spirits Indigenous. Karibu and Rooted Soulz were all crowd favourites.
Swazi Trails were one of two channels for online ticket sales. The company’s portal www.swazi.travel saw a 113% increase in online ticket sales revenue.
” We saw a lot more demand for online ticket sales this year,” explains Raw,”and we went to great lengths to ensure our service complemented the festival. We had Swazi Trails staff manning the Info Desk throughout the festival, not only personally handing over pre-booked tickets, but also assisting with all manner of travel-related enquiries.”
Many fun-seekers also made use of the accommodation options bookable via swazi.travel, with almost ever hotel, lodge, bed & breakfast and resort filling up to capacity over the weekend.
All said and done… pretty much everyone can’t wait for Bushfire 2012.